What is email marketing?
Email marketing is the use of email to promote services, create brand awareness, or reach out to customers.
This involves creating and sending out emails that offer valuable information such as discounts, coupons, or new product updates to recipients.
It facilitates communication between businesses and their customers by facilitating personalized messages tailored to each recipient.
It all starts with your email subject line.
This was one of the key email marketing tips that were huge for me.
There are right ways and wrong ways to create campaigns and get people to click open your email.
Inbox inner circle teaches you how to create successful email marketing campaigns that are customer focused.
Additionally, the right email marketing strategy also helps to create a strong customer relationship that often leads to greater loyalty and lifetime value from customers.
In short, email marketing is an effective way for organizations and businesses of all sizes to build relationships with their customers.
How do I get an email list?
Building an email list starts with offering visitors a reason to give us their email.
1. Use a Lead Magnet
One of the best ways to grow your email list is to offer something of value in exchange for an email address. This is often referred to as a lead magnet.
Some common lead magnets include ebooks, checklists, and templates.
By offering a lead magnet, you can entice people to sign up for your email list to receive the valuable resource that you are offering.
This is considered the most effective email marketing strategy because it has higher click-through rates.
2. Use Pop-ups
Another effective way to grow your email list is to use pop-ups on your website.
Pop-ups are forms that appear when a visitor arrives on your website or tries to leave your website.
These forms can be used to collect email addresses from visitors.
While some people find pop-ups to be annoying, they can be an effective email marketing strategy to grow your email list.
3. Run a Contest or Giveaway
People love free stuff!
Running a contest or giveaway is a great way to get people to sign up for your email list.
To run a successful contest or giveaway, you will need to offer a prize that is appealing to your target audience.
You will also need to promote the contest or giveaway on social media and other channels in order to get people to participate.
4. Add an Opt-in Form to Your Website
Another simple way to grow your email list is to add an opt-in form to your website.
An opt-in form is a form that visitors can fill out in order to sign up for your email list.
You can typically add an opt-in form to your website by using a plugin or by adding code to your site yourself.
If you’re not comfortable adding code to your site, there are plenty of plugins that will allow you to add an opt-in form without having to touch a line of code.
5. Leverage Social Media
Social media is a great way to promote your email list and get people to sign up.
You can promote your email list on social media by sharing blog posts, running ads, and holding contests or giveaways (as we mentioned above).
Make sure that you are promoting your email list on the social media platforms that are most popular with your target audience.
6. Guest Post on Other Blogs
Guest posting is when you write a blog post for another website in exchange for exposure for your own website or business.
When guest posting, you can include a link back to your own website or blog as well as an opt-in form for your email list.
This is a great way to get exposure for both your website and your email list.
It allows you to keep in touch with potential customers and existing clients or customers, providing updates on special deals or new products.
How do you go about getting an email list?
There are several methods available, such as buying or renting email lists, organic growth through website subscriptions, social media campaigns, and even plain old word-of-mouth.
No matter which method you choose to use, it is important to make sure that the addresses gathered are legal and up-to-date.3
Good quality emails will ensure that your messages are delivered securely and not marked as spam by email providers.
An effective list can be the foundation of a prosperous business; it just takes a bit of savvy and effort to get started!
Starting out I knew nothing about email marketing strategies.
I took one course that got me grow my email list to 25,432 active subscribers.
That course was called “Inbox Inner Circle”.
The Truth About Inbox Inner Circle
I’ve put together my Inbox Inner Circle review of what I’ve learned about this email marketing training system after I completed it myself.
While searching online for an email marketing course I came across the Inbox Inner Circle by Anthony Morrison who was promoting his new email marketing course for $98 and I want to know if it was a good course or not.
If you like me I always research any training program before I start handing over cash, especially the courses promising fast and limitless cash. Really?
Inbox Inner Circle by Anthony Morrison did just that. He put a ton of hype with big promises of income that made me suspicious.
If it sounds too good to be true….you know the saying?
It pays to do your own due diligence this day so let’s jump right in.
One thing I can tell you upfront is if you’re wondering if this is a scam or not.
Is Anthony Morrison a scammer? No.
Is Anthony Morrison a slick salesman? Yes.
What is The Inbox Inner Circle?
The Inbox Inner Circle Training Program is a series of videos that walk you through email marketing.
The course is made up of 8 training modules:
Module 1: Introduction to email marketing and why it’s so important.
Module 2: List Building – 3 videos (35 minutes) walks you through how and why you need to build an email list.
Module 3: List Explosion – 4 videos (18 minutes) How to use Solo Ads, Ad swaps, and Email 10X program.
You can grow your list by 10 times very easily by simply doing solo email ad purchases OR you can build your list at no cost by doing email swaps.
You can save money doing this, I wrote a post about it HERE.
Module 4: Sending Strategies – 3 videos (30 minutes) Well you may have heard it said before “The Money Is In The List” and they were right! You’ll learn why
Module 5: Opens X3 – 3 videos (23 minutes) One of the most important parts of email marketing is getting your emails opened.
You’ll learn how to Creating Compelling Content” for your emails. This will help you maximize the number of clicks you can get when you send your emails.
Module 6: Clicks X3 – 2 videos (20 minutes) Clicks represent CASH so they are extremely important.
Learn how to get 3X the number of clicks and increase your click-through rate by 300%.
Module 7: Analytics – 1 video (20 minutes) knowing your analytics and monitoring them every day is really key to converting your emails into sales.
What’s working and what’s not will save you money and make you money.
Module 8: 1 Video Webinar series you join for free to help with questions and answers. There are online marketers that have made millions…I still use this.
The main concept with email marketing is to get several hundred subscribers to pay a small amount of money like $25 to $50 a month for your content/service/offering.
This will equate to $25 x 12 months = $300 x 200 subscribers is $60,000.00. To have this income you need to build an email list.
What I Did Not Like
I read some Anthony Morrison reviews before I bought this training and to be honest, the reviews were not very nice Anthony has a bit of a bad reputation, that was clear from the start.
Inbox Inner Circle Scam?
No, but he could be more honest and upfront!
Caution, when you sign up there will be a few upsells, I’ll be honest I bought some but not all.
After all, I was committed to making the Inbox Inner Circle work for me.
Personally, I didn’t care because the training was great of anyone wanting to get into email marketing like me.
The one bad thing that stands out to me is that Anthony offered an upsell to 500 subscribers to your email list to help get you started if you sign up, so I did.
So I signed up (Thinking I’m going to get 500 subscribers) and continued to follow the training.
What he didn’t tell me is that I also have to now purchase a totally separate 3 party email autoresponder software subscription to get the 500 subscribers that were already promised at the original sign-up. Not Cool.
Do NOT buy this upgrade!
I already have an email autoresponder with GetResponse and did not need a totally separate email software BUT if you sign up 500 subscribers to your email would be a huge head start.
That’s not all…I bought the subscription anyway to still try to get the original 500 subscribers that I was promised at the Inbox Inner Circle sign up and guess what?
You have to upgrade the 3rd party email autoresponder (Another additional cost) to get the 500 subscribers as the basic package only allows 200 subscribers. SUPER NOT COOL Anthony!
That is a dirtbag move!
I canceled the third-party software and told them what Anthony did so they offered me an upgrade for free to keep me as a subscriber but I declined.
Is The Inbox Inner Circle Still Worth it or Not?
Yes…Here is why...
The inbox inner circle training teaches you some very important things that will boost your email subscribers list forcing you to get paid as an affiliate. He shows you a very fast way to make sales.
I applied for the training and have done very well right out of the gate.
I’m not new to online marketing but I was new to email marketing and I still apply what I have learned.
As a beginner to making money online, you could really benefit from this training.
Each session has a whiteboard printout that you can reference to help you apply the teachings.
Having gone through this IIC training course myself, I would say “Yes” to the “Inbox Inner Circle” which offers value for email marketing campaigns.
Now a bit of inside information as to why I say it has value.
As an Inbox Inner Circle member (when you complete training #3) you will learn how to make money from very LOW amounts of clicks.
That is to promote an offer that either pays you PER CLICK or offers that pay you PER LEAD.
These types of offers are super successful because they do not require the end user to make a purchase of anything in order for you to get paid.
This is just some of what you will learn.
They also dive into cost-per-view ads. So it’s not just email marketing that they’ll be trying to teach you.
In other words, they want to teach you how to get your ads placed on other websites.
These ads will lead to a squeeze page aka landing page that you set up on your own website, where you’ll be selling your own products or service.
If you do not have products or services to sell, link to other programs that include everything like the Partner with Anthony landing pages.
What are email marketing campaigns?
An email marketing campaign is a form of digital marketing that uses emails to reach out to potential customers.
It usually involves creating multiple mailings as auto responders, such as newsletters, promotional offers, surveys, and product updates.
What makes email marketing such an effective way of interacting with prospective clients is that it puts the power in their hands.
They become becoming loyal customers and they can decide whether or not they would like to continue receiving emails from you as well as provide feedback about what content works best for them.
What’s more, through data analysis, you can better tailor your emails to suit the customer’s needs and preferences.
If done correctly, email campaigns are a powerful way of engaging with customers on a personal level and increasing sales over time.
What are the 4 types of email marketing?
1. Prospecting Email marketing strategy
A prospecting email is sent to a potential customer with the goal of converting them into a paying customer.
These types of emails are typically promotional in nature and highlight the features and benefits of your product or service.
2. Engagement Email marketing strategies
An engagement email is sent to a customer who has already purchased your product or service in an effort to increase their level of engagement with your brand.
These types of emails can include things like customer satisfaction surveys, product usage tips, or exclusive offers.
3. Retention Email marketing strategy
A retention email is sent to a customer who has been inactive for a period of time in an effort to re-engage them with your brand. These types of emails can include things like special discounts, new product announcements, or reminders about upcoming events.
4. Winback Email marketing strategy
A winback email is sent to a former customer in an effort to win them back as a paying customer.
These types of emails can include things like special d.32iscounts, new product announcements, or reminders about upcoming events.
How does email marketing work?
As a beginner, you’ll be starting from scratch with no email subscribers.
This means you’ll have to start an email marketing campaign and start connecting with customers and building relationships.
Use a personalized email marketing strategy which means the emails you send have the person’s name or email in the topic.
An example the email subject lines should have 6-10 words so the email in the inbox would read “Hey John here is your free ebook.”
This encourages new subscribers to open your email.
The Inbox Inner Circle taught me this and you can learn these techniques too.
Start with the free ebook here.
1. Choose Your Email Marketing Software
The first step in starting an email marketing campaign is choosing the right email service provider.
There are a number of different software programs available, each with its own set of features and benefits.
For your new online business, I would suggest using your own personal email that is attached to your website.
Do not use a free email service provider like yahoo, AOL, Gmail, or Zoho Mail.
Make sure you have your own email address richard@diyworkfromhome.com.
Make sure whoever email service providers you choose make sure they can do the following.
- Send a personalized message
- Has an unsubscribe link
- Can store customer data
- Offers a signup form for Opt-in
- Shows inactive subscribers
- Works on all mobile devices
- Can add call-to-action buttons
- Is cost-effective email marketing campaigns
I use GetResponse as they cover all of the above and more.
2. Build Your Email List
Once you’ve chosen your email marketing software, you’ll need to start building your email list.
You can do this by collecting email addresses from your website visitors, purchasing lists of leads, or renting lists from third-party providers.
It’s important that you only add people to your list who have given you permission to contact them, as sending unsolicited emails can result in high levels of spam complaints.
3. Create Your Email Campaign
Once you have a list of contacts, you’ll need to create your email campaign.
This will involve designing the layout of your email, writing the content, and choosing when and how often to send it.
It’s important to test your campaign before sending it out to ensure that everything looks and works as it should.
4. Send Your Email Campaign
After you’ve designed and tested your email campaign, it’s time to send it out to your list of contacts.
Depending on the size of your list, email deliverability, and how often subscribers’ inboxes are checked this could take some time.
Once your campaign has been sent, you’ll need to monitor its performance and make any necessary adjustments.
5. Analyze Your Results
Once your email campaign has been sent and received by your contacts, it’s time to analyze the results.
This will involve looking at things like open rate, click-through rate, unsubscribe rate, and more.
By analyzing these metrics, you’ll be able to determine whether or not your campaign was successful and make any necessary changes for future campaigns.
6. Rinse and Repeat these email marketing strategies
After you’ve analyzed the results of your first email marketing campaign, it’s time to start planning your next one!
The steps outlined above can be repeated as often as necessary in order to continue growing your list and reaching new customers with your message.
So there you have it!
Email Marketing Strategy: 101
Email marketing can be a great way to improve your relationship with current customers while also attracting new business, but it’s not always easy.
These email marketing tips should help you get started on planning and designing an email marketing campaign that will produce results without driving you crazy.
We hope these strategies will help send your marketing efforts into overdrive and land those sales.
And, as always, if you need a little extra help with your promotional content or transactional emails, the team at Inbox Inner Circle by Anthony Morrison is more than happy to lend a helping hand.
Do these email marketing tips Help?
Let me know in the comments below.